Who doesn’t love to look fashionable and trendy? Everyone does. But most of the people get confused when choosing what to wear on different occasions and situations. A plethora of brands have hit the market trying to capture the consumer’s imagination and this has made the task of choosing the right clothing even tougher. In fact a lot of these brands launched with much fanfare but failed because they could not understand the basic need of the consumer. However one company is bringing fashion back into the lives of common man. That brand is Patagonia Clothing. This type of clothing is mostly meant for all those people who love to be involved in some sport activities like hiking, mountaineering, trekking, mountain biking, skiing, surfing, snowboarding, rock climbing, camping, trail running, yoga, world travel, kayaking, swimming and other outdoor activities. This company manufactures clothes, gears and bags meant for all these purposes. Hence you don’t need to look any further. Even if you are looking for a specific wear, it will be hard for you to resist not buying other extremely stunning accessories and outfits. Patagonia designs clothes for both men and women depending upon the need. These not only look stylish and trendy but are very comfortable while traveling too. All kind of outdoor activities involve physical exertion and at times you may tend to get too adventurous. Therefore, you need to be equipped with clothing and accessories that provide you extra safety and security. From gloves to luggage carriers, all kinds of protective gears are manufactured by this company.Patagonia Clothing also believes in maintaining the balance in the environment. It believes in making clothes from organic matter rather than using inorganic material which might be harmful for the living beings and will also effect the nature.Patagonia shoes are also a must in every wardrobe. These boots are designed by a specialized team of designers keeping in mind that the majority of the people wearing these will engage in heavy outdoor activities. Bikers, stuntmen, skateboarders, surfers, mountaineers etc are huge fans of these shoes. Usually while designing shoes like these, the most important factor is comfort but what’s surprising is that these shoes score really well in terms of looks too. The various types of materials used like polyester, polyurethane, natural components like leather, hemp, and heave-based latex are all recyclable. These products come in variety of designs, colors and styles and there is something for everyone. Satisfying the need of the customer is the basic aim at Patagonia.
What’s your favorite fashion accessory? Is it something that’s easily available to everyone who can afford it, something that you see other people wearing or carrying around? More likely it’s something unique. Perhaps it’s a brooch that belonged to your great grandmother or a birthday gift from your favorite person. Maybe a friend sewed it for you herself.It’s something that you value because it reflects your personality, and because you have good feelings about how it came into your hands.How Did They Convince Us?How did they convince us that “designer” accessories were something we wanted to own and were willing to pay a high price for?These products may sometimes be of decent quality, but they’re almost always made by poorly paid workers in under-regulated factories. The large amount of money you pay for them goes to big corporations: the clothing companies and the retailers. They’re not nice, responsible companies, either. Most of them sell their products by promoting an unhealthy, almost unattainable ideal for women’s bodies, and they exploit working women in poor countries. That’s not right.The designers that work for the famous labels are, in reality, whole groups of corporate employees. They design products that are calculated to appeal to a particular target market, and they sell them through advertising and celebrity endorsements. They think that people will associate their brand name with fame and luxury, and they expect that will make their products into status symbols. However, the designers’ names are nothing but brand names. The goods themselves are worth a fraction of what we pay for them.Why Be Influenced By Corporate Advertising?You are a real, unique person. You don’t look exactly like anyone else, and your taste and your needs are yours alone.Actors and actresses have a job: helping to tell stories that are recorded, played back and broadcast. You have a different job. Why look to them for your personal style, or pay a premium for items they’re seen with because they get them for free from corporations as a form of advertising? The fact that they have highly visible jobs and conform to a certain look doesn’t make them worthy role models. You have you own, equally or more important work and your own look.The way that women’s clothing and accessories are marketed is manipulative, and it tries to create value where none exists. Luxury doesn’t come from an advertising campaign. It comes from top quality design and materials. Individual style doesn’t come from an advertising campaign. It’s something you have to create yourself.Exclusivity certainly doesn’t come from an advertising campaign, or from having the money to buy overpriced accessories with conspicuous labels. Exclusivity comes from having the skills and the judgment to find items that are designed to meet your needs, that match your personal style, and that are created and sold in a positive and responsible way. Buy from Real DesignersThe web is providing a way for consumers to connect directly to producers, cutting out the middle men. There are huge websites devoted to marketing and selling unique, handmade items. Every one of these items comes out of the love and labor of an individual. Many are custom made to order. You can choose exactly the fabric you want, and in many cases, you can even request custom sizes and changes to the design.Clothing and accessories handmade by real designers, especially for you, are the ultimate luxury. In France, they call it “couture.” In the mainstream fashion industry, only the world’s wealthiest people can afford it. If you’re willing to step outside the corporate world and work with an individual designer, then you can afford it, too.